커뮤니티의 영감이 되다: KADER & SEYFU

아디다스 러너스 런던의 재능 있는 두 멤버는 러닝 유망주이자, 삶을 변화시키고자 하는 글로벌 커뮤니티 목표의 진정한 본보기와도 같습니다.

WITH WOMEN WE RUN - 함께 이루어낸 긍정적 변화를 돌아보다

세계 여성의 날은 성평등에 대한 아디다스의 역할을 되새기는 아주 중요한 기념일입니다. 올해 우리는 With Women We Run 이니셔티브의 일환으로 여성의 안전을 개선하기 위한 커뮤니티의 놀라운 노력과 지속적인 헌신을 조명하고자 합니다.

WITH WOMEN WE RUN: 여성 러너들과 함께 앞으로 나아가다

2023년 11월, 아디다스 러너스는 여성들을 위해 더 안전하고 포용적인 러닝 공간을 만들고자 하는 목표에 큰 걸음을 내디뎠습니다. 우리의 자선 파트너인 White Ribbon과 함께 기획한 이번 캠페인은 앨라이십이 지닌 연대의 힘을 통한 변화를 강조하며, 아디다스 러너스 커뮤니티가 서로를 서포트할 방법들을 조명합니다.

WITH WOMEN WE RUN: FACTS AND FIGURES

Women and marginalised runners feel unsafe while running. They experience repeated verbal and physical harassment from the general public and fellow runners.

With women we run: Healthy masculinities

Healthy masculinity is the idea that men can be emotionally expressive without feeling debased. It also entails treating everyone with respect and consideration.

WITH WOMEN WE RUN 2022: PARTNERSHIPS, PLEDGES AND PIVOTAL MOMENTS

At adidas Runners, the safety of women while running remains our steadfast commitment. 2022 saw the launch of With Women We Run — unarguably one of our most powerful initiatives to date. Working to end harassment and all forms of violence against women lies at the heart of the campaign to make running a sport that can be enjoyed safely by all. Already in the first year of its existence, a staggering 245 With Women We Run events were held around the world. Meanwhile, 120,000 adidas Running app users signed the White Ribbon pledge, thereby making a commitment to never carry out, excuse or remain silent about violence against women.

With women we run: Safety in running

Being harassed as a woman while running has become a norm. Because of this, women have had to change their behaviour to avoid being catcalled, followed or body shamed.

WITH WOMEN WE RUN: CREATING SAFE SPACES FOR EVERYONE

In 2022, adidas Runners successfully launched the WITH WOMEN WE RUN initiative to demonstrate our commitment to collectively end harassment and any form of gender-based violence and vulnerable groups, making running spaces safer for all.

WITH WOMEN WE RUN: HOW TO BE AN ALLY

While we may not feel that it directly impacts us, we play a key role in challenging gender equality in sport.

LEARN TO BECOME A LIFELONG ALLY

In part one of our WITH WOMEN WE RUN initiative, we learned that the root cause of gender-based violence is a wider culture that accepts, perpetuates and promotes a view of women and vulnerable groups as unequal.

WITH WOMEN WE RUN - OUR AR COMMITMENT

Earlier in 2022, we launched WITH WOMEN WE RUN — a powerful initiative that has become a permanent pillar in our adidas Runners community values. Through this, our collective goal is to help end harassment and any forms of violence against women to make running safer for all.

IT'S TIME WE ADDRESS HARASSMENT AND SAFETY IN RUN.

As a global running community, adidas Runners is committed to holding ourselves accountable, becoming allies, and leading with transparency. We acknowledge the growth that we as a community need to undertake, to uphold our values, for the sake of all our diverse community members.