At adidas, privacy means fair play and transparency. This Privacy Notice provides you information about how your personal details are used on for the purpose of informing and selling you our products and services as well as maintaining, improving and managing our products and services in order to provide you with the best adidas experience whenever you interact with us in the digital world online or through mobile apps (if applicable), as well as in the real world when you visit our stores.


In accordance with European General Data Protection Legislation (“GDPR”) and local applicable laws, this Privacy Notice provides you information on how adidas collects, uses, protects, keeps, shares and deletes (collectively, we call it “process” or “processing” in this Privacy Notice) your personal details. We also provide you information about how you can contact us to exercise your rights under local law.



By visiting, you will be purchasing adidas products from adidas (Thailand) Co., Ltd. and having your information processed by adidas International Trading AG who is the operator of this website. If you wish to sign up to our newsletter by submitting your information to this website, or to keep up-to-date with the latest adidas developments, you may be contacted by adidas (Thailand) Co., Ltd. , adidas International Trading AG and other adidas affiliate entities where our product information would be most relevant to your current location. Your information will also be shared with adidas AG which is the parent company of all adidas affiliate entities. Please find below the legal entities details of the adidas data controllers responsible for processing your personal details on this website.



Dr. Falk Böhm is the Global Data Protection Officer for adidas AG, adidas International Trading AG, and adidas (Thailand) Co., Ltd.


+49 (0) 9132 84 - 0


Adi-Dassler-Strasse 1

91074 Herzogenaurach



Local Thailand Office

adidas (Thailand) Co., Ltd.

22nd Floor, CRC Tower, All Seasons Place

87/2 Wireless Road, Lumpini, Patumwan, Bangkok 10330

TAX ID : 0105537081287



What personal details are we collecting from you and WHAT WE DO WITH IT?


  • Identity information – this is information we use to identify and make sure you are who you claim to be. This includes: name [first, last, initials], Date of Birth, e-mail address, unique consumer number, nickname, password, social media identifiers, and your device fingerprint.


  • Community information – this is information we use to make sure you can make the most out of adidas communities, such as registering for events and participating in events. This includes for example: pictures, videos, your nickname, your team, your interests and preferences, your feedback, leaderboards, event participation, joined groups.


  • Contact information – this is information we use to reach out to you in order to send you your adidas products, provide you with promotional information, share with you what is happening at adidas, and answer your queries and concerns. This includes for example: phone number, shipping and billing address, e-mail address, Messenger ID, social media name.


  • Social Media information – this is information we use to understand you better, in order to build a better relationship with you as an adidas consumer, create products that you will like, and focus our marketing efforts on messages which you will consider helpful and interesting (based on your online behaviour), as well as optimising your social media interactions with adidas and other adidas community members. This includes any social media information that is publicly available such as [but not limited to]: social media handles, social media interactions and postings, your “Likes” and other reactions, your social media connections, your photos. This information is provided to us by the social media network (e.g. Facebook, Snapchat, Instagram, etc.) directly or indirectly through agencies we have agreements with.


  • Location information - this is information we use to make sure we provide you with the most relevant information based on your geographical location. This includes for example: your residential location, current log-in location [IP address], GPS data.


  • Device information – this is information we use to secure our network and improve our services and performances. This includes for example: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system.


  • Size information – this is information we use to make sure your gear fits you just perfectly. This includes for example: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement.


  • Activity information - this is information we use to help you improve your performance and exercise experiences, and identify what products might be best for you. This includes for example: fitness data (for example workout start and end times, activity type, sports category), sensor data (for example step goal, duration, pace, distance, calories, RunScore and speed), and other data related to your fitness app.


  • Purchase information – this is information we use to process your order. This includes for example: your shopping cart, payment information (credit card number), payment risk profile, delivery details, shipping and billing address, customer order number, purchase history with adidas.


  • Health information – this is information which relates to your physical or mental condition. We do not collect this type of personal details without informing you and obtaining your consent.


  • Correspondence - this is information we use for quality control purposes, and to make sure we have complied with your requests or legal requirements. This includes for example: recordings of your call to our customer service centre, notes on your Feedback, related call backs, e-mail correspondence with adidas personnel, postal correspondence with adidas personnel.


  • Behavioural/Profile information – this is information we use to make sure we communicate only information that is relevant to you, provide you with the best adidas deals and offerings which you would be interested in, and to maximise your experience as an adidas member in our online or offline communities. This includes for example: your shopping history, Wishlist items, your browsing behaviour), your browsing preferences, your shopping preferences, in-store interactions, your workout history.


  • Preference information – this is information we use to make sure you have the best adidas experience whenever we interact. This includes for example: preferred language, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your adidas product reviews.





Ultimately, we use your personal details to provide you with the best consumer experience you could have with adidas, and we constantly work on improving that experience so you will continue to love our brand and products, and remain a member of the adidas community worldwide. 


More specifically, we use our personal details to do the following:


  • To sell you our products and services  - We use your personal details to process your purchase order, make sure your payment is received, comply with the requirements under our Terms and Conditions (for selling you the products), deliver products you ordered, exchange products for you if necessary, and refund you if necessary.


  • To inform you about our products and services - We use your personal details to send you alerts and updates about our Products and Services based on your preferences, interests, participations and communities. When you purchase our products, we will be contacting you without your separate consent to provide you information about our products and services (Service E-Mails). This is considered our “legitimate business interest” in order to make sure our business continues to thrive.


  • To store your personal details - We will store your personal details until you tell us to delete them. If you have been inactive (counting from your last Log-In) for 25 months we will anonymize your personal details.


  • To protect our products and services - As a business, we can only continue to thrive if we vigorously protect our corporate and business interests. This includes making sure that the orders and payments are legitimate (fraud prevention), our research and development is heading into the right direction, our marketing strategies target the right audience with the right messages. As our consumer, your details will be used to help us achieve these goals in order to continue providing you with the best products and experiences. This is considered our “legitimate business interest” in order to make sure our business continues to thrive. 


  • To deliver first-class experience to you continuously - We collect and store certain information from you and from your devices, terminal equipment, and browsers (such as using a “cookie”, pixel tag or any other targeting technology. This allows us to remember how you prefer to browse and shop on our sites. It also allows us to present you with the relevant information tailored to your needs. You can find more information about how we use online tracking technologies such as Cookies, tags, and other codes from the “Cookies” section.


  • To maintain your products and services - We use your details to maintain your adidas account. Through our global single sign on, you can use the same details to log in anywhere in the world. This also includes maintaining your details as a member of adidas communities around the world. As a non-member, your account will be primarily maintained for the purposes of completing your order; as a member, we will be maintaining your account to complete your orders, maintain your points, organise community events for you, and allow you to have more interactions with adidas as an adidas member. In addition to the identity information you provide to us, if you choose to log in using your social media credentials, we will also have access to your social identifier.


  • To run, improve and manage our products and services - We take appropriate technical and organisational measures to protect personal details against accidental, unlawful destruction or accidental loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data, and against all other unlawful forms of processing and misuse.




In order to provide you with the best adidas experience, we always share your details with adidas AG as well as adidas affiliate entities so we can continue to improve as a brand. You can find out where our affiliate entities are located HERE.

We also share the personal details you provide to us with these service providers who help us provide you the best experience possible.

You can find their details (including where their main company is located) HERE.


In order to be a responsible corporate citizen, we may be required to share your details with the following type of entities (as permissible and required by law):


  • Authorities and law enforcement  - Government authorities and/or law enforcement officials if required for the purposes identified in this notice, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.


  • Partners - We may run joint programmes, events or promotions with other companies on its websites or applications. Our partner will only use your personal details, if we have your consent for them to do so. If you do not wish to have your personal details collected by, or shared with a company other than adidas, you can always choose not to participate in such programs, promotions or events.


  • Prospective purchasers’ adviser  - In the event that the business is sold or integrated with another business, your personal details will be disclosed to our advisers and any prospective purchaser’s advisers, and to the new owners of the business.





We share your personal details with processors outside your country after having made our assessment and having them sign our standard contractual clauses. You can find out where we transfer your personal details to HERE.





  • Your consent  - When you sign up, purchase products, participate in our communities or create an account, you consent to us using the personal details you provide to carry out the purposes we identified to you in accordance with this Notice. We store that we have your permission to use your personal details in a particular manner. This includes for example your consent to receive marketing communications, your consent to us sharing your data with third-parties, your consent to us transferring your data to a different location.


  • Contractual obligations - We will process and use your personal details to fulfil our contractual obligations so we can provide you with your requested products and services.


  • Legitimate interests - We will process and use your personal details to carry out and improve our products and services, sending you marketing communications, research and development questionnaires.


  • Compliance with laws - We will process and use your personal details to comply with legal obligations under applicable laws.





As a consumer located in the United Kingdom, you have the following rights to your personal details according to GDPR. However, you should know that we will comply according to the extent that the law requires us to; in some cases, where it is legally required for us to keep your details the way it is, we will decline to comply with your requests. In this case, we will provide you with our reasons.


  • Access your personal details - You have the right to request access to your personal details. This also includes information about:

a) why we have your personal details;

b) what categories of data we have;

c)  what we do with your personal details;

d) who has access to your personal details (and where they are);

e) where your personal details might be transferred to;

f) how long we are keeping your personal details;

g) if you didn’t provide your personal details directly to us, how did we get them;

h) your rights under applicable laws and the possibility to restrict processing; and

i) if we use your personal details for any automated-decision making, and how we do it.

If you wish to obtain a copy of the personal details we have on you, please log in to your account to make a request. If you need more help, please contact Customer Service by visiting “ASK OUR CUSTOMER SERVICE” via “HELP”. If you wish to have information about the items identified above, please contact the adidas privacy team at


  • Complain to a Regulator / Supervisory Authority - If you are not satisfied with the way we handled your consumer rights or our Privacy Principles, you have the right to make a complaint with a supervisory authority in the EU Member State that you are located in.


  • Delete your personal details at adidas - If you no longer want to interact with us, or you do not want us to have your personal details, you have the right to ask us to delete all your personal details from our systems. However, please note that there might be legal obligations we need to comply with which compel us to decline your requests or to keep certain information. If you have an account with adidas, please log in to your account and make the necessary corrections. If you need more help, please contact Customer Service by visiting “ASK OUR CUSTOMER SERVICE” via “HELP”.


  • Correct your personal details - You have the right to make sure your personal details are accurate and complete. If you have an account with adidas, please log in to your account and make the necessary corrections. If you need more help, please contact Customer Service by visiting “contact.html” via “HELP”.


  • Restrict how we use and process your personal details - You also have the right to tell us to stop using your personal details in a particular way (for example, you don’t want us to profile you for marketing reasons, or send you marketing communications). Please contact the adidas privacy team at to let us know. 


  • Data Portability - You have the right to get a copy of your personal details to carry over to a new company. You can request a copy of your personal details in machine readable format within your account. If you have an account with adidas, please log in to your account to make a request. If you need more help, please contact Customer Service by visiting “ASK OUR CUSTOMER SERVICE” via “HELP”.




You can reach the adidas privacy team and the Global Data Protection Officer at


For immediate assistance related to your account information, personal details access, correction, deletion or portability, please contact the adidas customer service team “HELP”.





Demandware Inc.| USA

Website Hosting

Adyen | Netherlands

Payment Processes

InfoSys Technologies Ltd. | India, EPAM | Belarus

Website Development

Adobe Analytics | Ireland, Google Analytics | USA

Web Analytics

Sprinklr | USA, Olapic Inc. | USA

Social Media Analytics

Flurry | USA, Apps Flyer | Israel

Mobile App Analytics

Medallia Inc. | USA, Qualtrics LLC | USA

Net Promoter Score

act.3 | Germany, cip Trademarketing GmbH | Germany

Event Management

Neolane Ltd. | France


Batterii LLC | USA

Consumer Insights

TBWA Worldwide Inc. | USA, Media Monk Netherlands, IRIS | Australia

CRM Agencies

Olapic, Inc. | USA

Influencer Marketing

IProspect | SEA

Media Agency






adidas AG | Germany

Management of Consumer Database

Consumer Data

adidas affiliates | globally

Consumer Relationship Management

Consumer Data

Teleperformance | Germany

Customer Service

Consumer Data, Order Data

DHL | Germany

Product Delivery

Delivery Data

Infoscore | Germany

Fraud Prevention

Consumer Contact Data

PayPal | USA

Payment Service

Consumer Data, Order Data

Apple Pay, Google Pay | USA

Mobile Payment

Consumer Data, Order Data

Facebook (WhatsApp, Instagram) | USA

Social Media Interaction

Consumer Data

Twitter | USA

Social Media Interaction

Consumer Data

Google | USA

Social Media Interaction

Consumer Data

Runtastic | Austria

Health and Fitness Community

Consumer Data

Google Analytics | USA


Consumer Behaviour

Adobe Analytics | USA


Consumer Behaviour

CPR Vision Management Pte Ltd

CRM Agency

Consumer Data



Delivery Data

DHL Thailand


Delivery Data


Click & Collection , Returns Management

Delivery Data

Tech Mahindra

Customer SERVICE

Consumer Data, Order Data


Bank Transfer Service

Consumer Data, Order Data

Anatwine Limited | Great Britain

Consumer Experience

Order Data






Cookies are small text files that are stored on your computer or mobile device when you visit a website. For this section, we conveniently use "cookies" as an umbrella term for techniques such as cookies, Flash cookies and web beacons. They don’t take much space and they will be removed automatically when expired. Some cookies expire at the end of your session, while others will be saved for a certain amount of time.



There are different types of cookies with different uses. Some are there just to allow you to browse the website and see certain features. Some give us an idea on your browsing experience, i.e. when you have trouble finding what you are looking for, so we can improve and make your future visit as pleasant as possible. 

Cookies set by adidas are called "first party cookies".  Cookies set by parties other than us are called "third-party cookies".  Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third-party cookies can recognise your computer or mobile both when it visits the website in question and when it visits certain other websites.  We use first party and third-party cookies for several reasons.

The most important cookies are the required cookies. They are essential and help you to navigate on the website and to use basic features, such as media plugins. Functionality cookies enable you to save your shopping bag, create a wish list and to save your shipping details for a quicker checkout. The performance and analytics cookies we use to improve our website. We also like to show you relevant offers. To manage this we collect browsing data, which may be linked to a unique identifier to allow us to understand how you interact with adidas across different platforms as described in our Privacy Notice. Interaction cookies are used for you to interact with social media or to submit reviews.  Targeting cookies, advertising cookies and social media cookies capture your preferences to show you relevant ads outside adidas. In addition, social media cookies may be used to track your activity over social media platforms.



adidas uses cookies primarily to ensure your visit to our website is as pleasant as possible, as well as for advertising-related purposes during your future visits to other websites. Below you see a more elaborate overview of the types of cookies we are using and why:



are essential and help you navigate, move around on the website and see certain features (e.g. these cookies make sure your basket is saved during all the steps of your checkout process). These cookies are required to enable core site functionality. These cookies are stored for the duration of your browsing session.



can give you an even smoother customer experience (e.g. these cookies help you to save and remind you about your shopping bag and enable you to create a wish list). These cookies allow us to analyse site usage so we can measure and improve performance. These cookies may be placed by us or a third party on our behalf (see our cookie opt-out tool) and are stored for the duration of your browsing session.



will remember your product and buying preferences or assist marketing efforts in other ways. These cookies enable us to share data, such as what you like, with our advertisers, so the advertisement you see can be more relevant to your preferences (sometimes referred to as "targeting cookies").

They help us to understand shopping behaviour of visitors. This enables us to keep improving our website, so shopping becomes easier and more pleasant, and to improve the marketing messages we send to our customers (sometimes referred to as "performance cookies").

They are used for you to express your opinion. These cookies will enable you to like or recommend us on social media and to chat with our service agents. But you can also advise our other (potential) customers by rating and reviewing our products (sometimes referred to as "interaction cookies").



You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. Find out how this works for your browser here:


Internet Explorer:

Mozilla Firefox:

Google Chrome:



Adobe (flash cookies):



We may update this Cookie Statement from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. 

The date at the top of this Cookie Statement indicates when it was last updated. 



If you have any questions about our use of cookies or other technologies, please email the adidas privacy team at